Thursday, December 22, 2011

The Economist - On Martin Luther and Social Networks

A fascinating article here on the Economist, in which they discuss how Martin Luther's message spread in medieval social networks in similar ways to a modern viral message in our social networks. Much of Luther's success came from tapping into a shared discontent, speaking in the modern language (unlike his opponents who were using theological Latin), reprinting/"sharing" by friends in distributed towns, and responding to his critics in a back-and-forth to generate interest in the debate.

1 comment:

  1. Social network is a global phenomenon, and it is reshaping the online and offline business. Social network is not only the children or student's best friend but also father ,grand father, uncle, mother and every age group of people like this and spend few more time regularly. Social Network Analysis